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Book Researching Business and Management


Researching Business and Management

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    Available in PDF - DJVU Format | Researching Business and Management.pdf | Language: ENGLISH
    Harvey Maylor(Author) Kate Blackmon(Author) Martina Huemann(Author)

    Book details

What is business and management research and why is it important?
How do I go about choosing a research topic?
How should I design my research project and what impact does choosing quantitative or
qualitative research have?
How do I carry out successful research and interpret the results?
What is the best way to report my findings?

These are only a few of the most common student questions that this fully-updated second edition of Researching Business and Management will answer. With a focus that is fresh and
applied, this textbook goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model – Define, Design, Do and Describe – offers a definitive guide to every stage
of your research project, while the author’s friendly style makes the text engaging and sometimes complex issues accessible.

The new edition has been fully updated and revised and includes:
  • Unique 4-Ds model – Define, Design, Do and Describe – for a definitive ‘how-to’ guide for your research project
  • Examples from successful companies showing how they conduct and apply their research in the real world
  • Refreshed pedagogical material, including activity boxes and Student Research in Action sections, designed to engage the reader and improve learning outcomes
  • Dedicated chapters on research ethics and avoiding plagiarism.
This is an ideal textbook for undergraduate, postgraduate and MBA students studying Research Methods, and essential reading for any business student doing a research project.

First I would like to congratulate authors for writing such a wonderful book on Researching Business and Management ... The best part of the book is that the authors have clearly understood the need and learning styles of the students and placed their intellectual capability in such a way that students are able to foster an understanding of the concepts. This book is well written, has a logical flow, addresses relevant content and forms good connections with real life business problems. I personally would like to use this book as a main book for my undergraduate students and reference book for my post graduate students --Aftab Haider Rizvi, Associate Professor of Advanced Business Research Methods, School of Business, Manipal University, DubaiFrom the outset the book is written in a user-friendly way based upon anecdotes, vignettes, case studies, metaphors and dialogue that encourages the researcher to develop their research interests through reflection and question-generating. I like the key questions posed at the beginning of each chapter as they are an example of good practice. At the same time, the work does not shy away from making the reader realise that research links business and management practice and theory with a disciplinary foundation. Conceptually the chapters are strong and the writing style is exemplary. This would be a sound text for 2nd or 3rd year undergrads and I would have no qualms recommending this for masters students. --Dave Needham, Senior Lecturer in Business Research Methods, Nottingham Trent University, UK This second edition of Researching Business and Management is the inspiring book that our students need to engage in solid research. Not only does this book provide a rigorous approach to research, but it takes the students point of view and accompanies them through every stage of their project, answering and discussing key questions and suggesting additional resources. This book is an ideal guide to strong research in business and management! --Monique Aubry, Professor of Project Management, School of Business and Management, Université du Québec à Montreal, Canada

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  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

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