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Fans Not Customers

3.2 (4198)

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    Available in PDF - DJVU Format | Fans Not Customers.pdf | Language: ENGLISH
    Vernon Hill(Author)

    Book details

Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your customers - who will sing your praises when your competitors' customers are grumbling all the time - become your greatest allies in marketing and sales. Then you can really go for growth. But to amaze and delight your customers and clients isn't easy, and requires constant work and innovation - this book, generously scattered with examples and case studies drawn from Vernon Hill's own experience shows how it is to be done.

These are tough times for all of us - but it is still possible to defy gravity and create massively successful new ventures, turn-round lumbering giants and go for growth. The secret lies in not just satisfying customers but in amazing and delighting them.

3.5 (12902)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 172 pages
  • Vernon Hill(Author)
  • Profile Books (25 Oct. 2012)
  • English
  • 7
  • Business, Finance & Law

Read online or download a free book: Fans Not Customers


Review Text

  • By Christopher D Cork on 13 May 2016

    Your perspective on this book will depend on what you are looking to get out of it. I was hoping for some deep insights about the economics of bank branches and what competitive advantage enabled Vernon to deliver his fabled 20% compounded growth for 20 years in Commerce Bank. I thought I would learn about how the Metrobank model is to drive customers into branches in order to gain economies of scale and a cost advantage relative to their stodgy peers. He even tantalisingly spoke about the amount of time he had spent analysing various business models (McDonalds vs Burger Chef), which I was hoping was setting us up for some phenomenal insights into the real reason for Commerce Bank's success. Alas, instead what I got was essentially an extended marketing pamphlet for Metrobank. I get it, you let dogs in! I don't have a dog but that's good to know.Anyway, this is possibly my first Amazon review and it's only posted out of sheer frustration at how good this book could have been....

  • By Amirski Anzur on 4 September 2017

    Great book that shares some of the reasons why Metro Bank is so successful and unique.

  • By pat hutchison on 13 March 2013

    We found the content interesting but thought it was padded out to create enough for a book. Found myself skipping pages.

  • By JP on 19 March 2017

    Ok but goes on a bit.

  • By Mr G on 7 September 2016

    Great thanks

  • By Kevin Hurley on 13 December 2012

    I was hoping to find a book that would provide some ideas and inspiration for my own small businesses. Unfortunately all I learnt was how successful the author and his business metro bank is. In the book we read that he personally seemed to be running banking in south Jersey whilst spending half his time at college. We also learn that bbc1 spent 3 hours of live broadcast on the opening of the first London metro bank. Save your money if you are hoping to learn something.

  • By Sheila Petassis on 28 February 2013

    Inspirational! What an amazing man.I read this book from cover to cover in one go, couldn't put it down. Vernon Hill's philosophy regarding 'fans, not customers' makes such sense given the current economic climate. Service is paramount, especially when it's a choice of bank! We Brits have put up with far too much in the way of red tape and truly appalling customer service. Nice to be able to take you dog into your bank too! Makes a visit to your bank fun, not a chore.So well done Mr Hill a true breath of fresh air!

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