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Book Mastering Fashion Buying and Merchandising Management (Palgrave Master Series)

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Mastering Fashion Buying and Merchandising Management (Palgrave Master Series)

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    Available in PDF - DJVU Format | Mastering Fashion Buying and Merchandising Management (Palgrave Master Series).pdf | Language: ENGLISH
    David Shaw(Author)

    Book details


The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

TIM JACKSON is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion businessDAVID SHAW is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and BurtonThey are authors of Mastering Fashion Marketing

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  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 224 pages
  • David Shaw(Author)
  • Palgrave Macmillan; 2000 edition (16 Nov. 2001)
  • English
  • 3
  • Business, Finance & Law

Read online or download a free book: Mastering Fashion Buying and Merchandising Management (Palgrave Master Series)

 

Review Text

  • By Guest on 5 August 2017

    Bit lower quality than advertised.

  • By Guest on 28 May 2017

    An excellent book, great quality, fast shipping, definitely buying again from this seller

  • By Mr. A. Furlong on 17 January 2009

    I bought this book whilst embarking on a career in merchandising. It proved to be a fantastic introduction to the key principles of buying and merchandising. The first few months in a new head office role can be awkward and uncomfortable if you dont know what you're doing; but this book will help you to get an early grasp on the key planning processes and documents you will need to be familiar with.I would also recommend this book to business and fashion students, as well as shop floor staff who are curious as to how buying and merchandising works.

  • By Ms. K. Ranjanoro on 19 March 2008

    I am fashion business entrepreneur and also a fashion designer. Although I ve been trained in many areas of management within start ups companies and studied fashion design, i knew I needed to read more about fashion retailing. I bought this book to help me to understand more specifically the dynamics of a business structure within the fashion retailing industry and the balance between business and design.I must say that this book is almost like a bible to me. It is a very good base to start organising a start up...but of course business is an art and there is not a definite picture to it and one have to adapt things. But the authors of this book achieved their goal in compiling it.:-D quite long but the book deserves a long review!

  • By Miss Clare M. Durrant on 6 December 2003

    This book is extremely well written and great as an introduction to many areas of the fasion industry. Very easy to read. It is very thorough, and has a sense of humour too.I am actually lucky enough to currently be a student to one of the authors of this book, and it is as good as being in one of his lectures.I have worked myself in fashion and was able to indentify with many chapters in this book from my own experiences, - plus, there are plenty of new areas that I have learnt about!

  • By Lucinda on 22 November 2010

    This book was so useful. I read the book before I had an interview with arcadia for a Merchandising role and I so glad I did!!! Helped me a lot!

  • By anushka on 7 July 2012

    This book was highly recommended by my professors at London College of Fashion and rightly so. It is easy to read and clearly and succintly explains what the roles of a fashion buyer and merchandiser entails. It goes on to explain how the fashion business works with some very useful tips on negotiating. I would recommend this book to all those who want to understand what the roles actually entail.


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