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Book Facebook Marketing for Dummies, 5th Edition


Facebook Marketing for Dummies, 5th Edition

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    Available in PDF - DJVU Format | Facebook Marketing for Dummies, 5th Edition.pdf | Language: ENGLISH
    John Haydon(Author)

    Book details

Practical Facebook marketing strategies, tactics, and techniques

This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you′ll find hands–on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns.

Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing―fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform.

  • Includes real–world case studies that illustrate how successful Facebook marketing really works
  • Fully updated to cover the latest tools and techniques in Facebook marketing
  • Shows marketers how to use Facebook to reach and engage their target audience
  • Provides step–by–step instructions on how to organize, optimize, and manage your Facebook advertising campaigns

If you′re a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go–to guide.

2.2 (11093)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 336 pages
  • John Haydon(Author)
  • John Wiley & Sons; 5th Revised ed. edition (20 Jan. 2015)
  • English
  • 8
  • Business, Finance & Law

Read online or download a free book: Facebook Marketing for Dummies, 5th Edition


Review Text

  • By Joanne McClure on 19 November 2016

    Excellent book. Would recommend to others looking to do any social media marketing. Although focused on facebook, techniques and basic principles would apply throughout the world of social media

  • By TBD Brantham on 29 June 2015

    Read it cover to cover - found this very readable and a good aide memoire. Easy to read and understand but deals with everything I need to know.

  • By Kate on 6 August 2015

    Really great book, I've learned loads. Well laid out and easy explanations. Highly recommend.

  • By L J L S Brookes on 15 June 2015

    Well written, but still needs to be read and re-read until itsinks in enough for me to apply it...

  • By Sara Dahl on 27 January 2017

    The menu options indicated in the book don't correspond with those actually available on my Facebook page. It seems that either the book is already out of date or it is badly explained.

  • By Cabs on 19 February 2016

    Great, clear step by step guidance if you are not in the know...A must have for those who want to progress in their marketing business.

  • By Zeenat Housee on 21 December 2015

    Super excited to get reading..just waiting for an opportunity to for alone quiet time!

  • By Guest on 22 August 2016

    Limited use but it does suggest some good ideas.

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