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Book Fashion Brands: Branding Style from Armani to Zara


Fashion Brands: Branding Style from Armani to Zara

2.3 (2527)

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    Available in PDF - DJVU Format | Fashion Brands: Branding Style from Armani to Zara.pdf | Language: ENGLISH
    Mark Tungate(Author)

    Book details

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure.

Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyse every aspect of fashion from a marketing perspective.

"Useful nuggets" (Financial Times)"Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry...An impressive and authoritative overview." (AdBrands)"An essential primer for anyone wanting to make it big in the fashion biz" (Nicholas Coleridge, Managing Director, Condé Nast)

2.5 (12262)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 240 pages
  • Mark Tungate(Author)
  • Kogan Page; 3 edition (3 Oct. 2012)
  • English
  • 2
  • Business, Finance & Law

Read online or download a free book: Fashion Brands: Branding Style from Armani to Zara


Review Text

  • By Grace H on 1 June 2015

    First picked this up a few years ago when I was working in fashion buying and marketing, and found it very useful. I lost my original copy but repurchased this newer edition to help with my university work. Highly recommended to anyone starting a career in fashion or studying a fashion-based subject; provides a vital insight into the fashion industry behind closed doors. An easy, engaging read.

  • By D on 4 March 2017

    I'm a newly when it comes to fashion and branding and it is nice read something so understandable. It definitely open my eyes.

  • By Guest on 17 May 2017

    great item, exactly as described. Very pleased

  • By Mr. S. Salim on 6 November 2006

    This book is essential reading for anyone interested in fashion or thinking of going into this field of work. I have been in the industry for 10 years and most of the experiences and thoughts i have had are included in this book. A complete guide to the fashion business from how fashion magazine never criticise their paymaster's (the designers!) and how global brands are turning people away from designer wear.An excellent book for anyone interested or thinking of going into the fashion business

  • By Ms. A. O. Connell on 12 May 2009

    A wonderful window into the fashion industry. I have a notebook crammed with scribblings with insights I'd like to explore for my own business. Written by someone with an inquisitive mind that does not have much invested in the industry, this book is humourous, insightful, interesting. In a word: stunning. If you are interested in fashion you NEED to own this book.

  • By Elisabeth Page on 18 May 2008

    This book gives a real incite into the fashion industry and, unlike many informative books, is a great read too. I couldn't put it down and found it really fascinating. Highly recommended.

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